This is where we share how we think about fundraising.
Some of it comes from working directly with organisations. Some of it comes from patterns we see across the sector.
The aim is not to add more noise, but to share what we’ve found actually makes a difference.
Here, you’ll find:
Recently I was having a chat to a fundraiser who asked me for some advice about an acquisition campaign they were working on. In essence it’s a digital lead generation with a telemarketing conversion to regular giving. The type of campaign used by plenty of charities with varying degrees of success depending on the lead source and success of the conversion campaign.
With a looming cost of living crisis driven by rising inflation and interest rates there is little doubt that fundraising faces another significant challenge. Having just come out the other side of the pandemic, fundraisers now need to brace for the next challenge.
