GivingInsight Learning

Recently I was having a chat to a fundraiser who asked me for some advice about an acquisition campaign they were working on. In essence it’s a digital lead generation with a telemarketing conversion to regular giving. The type of campaign used by plenty of charities with varying degrees of success depending on the lead source and success of the conversion campaign.

With a looming cost of living crisis driven by rising inflation and interest rates there is little doubt that fundraising faces another significant challenge. Having just come out the other side of the pandemic, fundraisers now need to brace for the next challenge.